Menu

SER
VICES

Interior Design and Business Consulting

We specialize in both architecture and marketing, which allows us to boost your brand’s success with comprehensive solutions tailored to your business.

With over 20 years of experience in the industry, we transform spaces into profitable experiences that drive your business growth.

We create plans and 3D renderings to support your decision-making process before moving into production.

Construction and installation of retail spaces and bespoke furniture

We handle the complete installation of your store from start to finish, ensuring precise and high-quality execution. We manufacture furniture, shop-in-shop concepts, and full store setups.

Window Displays and in-Store communication campaigns

We translate advertising concepts into window displays and in-store campaigns to attract and engage consumers. We increase foot traffic and turn it into sales by creating visual merchandising and communication campaigns that enhance the customer experience in-store.

POS and Exhibitors

We design and produce displays and bespoke solutions tailored to your online campaigns, optimizing your product display in-store.

Branding and Corporate Signage

We install vinyl and signage in spaces, highlighting your brand identity at strategic points to help consumers visualize the space and connect with your brand.

Interior Design and Business Consulting

We specialize in both architecture and marketing, which allows us to boost your brand’s success with comprehensive solutions tailored to your business.

With over 20 years of experience in the industry, we transform spaces into profitable experiences that drive your business growth.

We create plans and 3D renderings to support your decision-making process before moving into production.

Interior Design and Business Consulting

We specialize in both architecture and marketing, which allows us to boost your brand’s success with comprehensive solutions tailored to your business.

With over 20 years of experience in the industry, we transform spaces into profitable experiences that drive your business growth.

We create plans and 3D renderings to support your decision-making process before moving into production.

Construction and installation of retail spaces and bespoke furniture

We handle the complete installation of your store from start to finish, ensuring precise and high-quality execution. We manufacture furniture, shop-in-shop concepts, and full store setups.

Construction and installation of retail spaces and bespoke furniture

We handle the complete installation of your store from start to finish, ensuring precise and high-quality execution. We manufacture furniture, shop-in-shop concepts, and full store setups.

Window Displays and in-Store communication campaigns

We translate advertising concepts into window displays and in-store campaigns to attract and engage consumers. We increase foot traffic and turn it into sales by creating visual merchandising and communication campaigns that enhance the customer experience in-store.

Window Displays and in-Store communication campaigns

We translate advertising concepts into window displays and in-store campaigns to attract and engage consumers. We increase foot traffic and turn it into sales by creating visual merchandising and communication campaigns that enhance the customer experience in-store.

POS and Exhibitors

We design and produce displays and bespoke solutions tailored to your online campaigns, optimizing your product display in-store.

POS and Exhibitors

We design and produce displays and bespoke solutions tailored to your online campaigns, optimizing your product display in-store.

Branding and Corporate Signage

We install vinyl and signage in spaces, highlighting your brand identity at strategic points to help consumers visualize the space and connect with your brand.

Branding and Corporate Signage

We install vinyl and signage in spaces, highlighting your brand identity at strategic points to help consumers visualize the space and connect with your brand.
E E A M P O
T E A M

TEAM

ALMUDENA HIDALGO

As CEO of El Atelier, Almudena leads retail brand development with a strategic and creative vision, drawing on over thirty years of industry experience and a comprehensive understanding of both client and agency perspectives. 

CAROLA PÉREZ

A highly experienced architect in the retail sector, she specializes in creating functional and cutting-edge spaces.

Leveraging over a decade of experience in renowned architecture studios, she excels at transforming concepts into precise, high-quality realities, demonstrating exceptional technical expertise and meticulous attention to detail.

JAVIER HIDALGO

A Senior Finance Consultant, with a proven track record in procurement and logistics management at leading multinational corporations. Javier oversees our cost control and logistics expenditures, ensuring optimal efficiency in these crucial areas in our sector.

GEMA DEL CASTILLO

As Account Director, bringing over 15 years of experience from the client-side

Gemma insightfully identifies immediate needs and is able to forecast future capitalisation opportunities to drive brand growth and enhance client success.

MARIA DÍAZ

Expert in online communication, art direction and project management, María collaborates with El Atelier transforming advertising concepts into real pieces in the store, promoting impactful campaigns at the point of sale.

SUSANA GUTIÉRREZ

As main photographer and installations expert, Susana seamlessly integrates creativity with strategic insight capturing the brands essence and optimizing their visibility at the point of sale. With extensive client experience, she ensures swift and effective problem-solving, delivering timely solutions

Every Asset, Every Space tailored to your needs

All Rights Reserved

Legal Notice – Privacy policy – Cookie policy

Scroll to Top

PROJECT DESCRIPTION

To commemorate a significant milestone in the brand’s journey, Camper launched a coordinated advertising campaign across key El Corte Inglés flagship locations. The campaign not only marked the occasion but also reaffirmed the brand’s commitment to environmental stewardship through a model of responsible communication.

In alignment with Camper’s sustainability ethos, the campaign was conceived and executed under the principles of conscious design and circular economy. Every component was carefully curated to minimize environmental impact—from the selection of recycled vinyls and water-based inks to the use of certified sustainable wood. Beyond materials, the campaign emphasized waste reduction and the reuse of display assets, ensuring that all elements could be reintegrated into future displays.

In alignment with Camper’s sustainability ethos, the campaign was conceived and executed under the principles of conscious design and circular economy. Every component was carefully curated to minimize environmental impact—from the selection of recycled vinyls and water-based inks to the use of certified sustainable wood. Beyond materials, the campaign emphasized waste reduction and the reuse of display assets, ensuring that all elements could be reintegrated into future displays.

Given the high solar exposure of the display environments, all materials were specifically chosen for their thermal resilience, ensuring durability and aesthetic integrity throughout the campaign’s duration. This initiative serves as a benchmark in sustainable brand communication—demonstrating how creativity, responsibility, and operational precision can seamlessly converge in the retail environment.

CLIENT

Camper

LOCATION

ECI Pozuelo

PROJECT

50 Years Young

PROJECT DESCRIPTION

Pelotas, the emblematic footwear model introduced by Camper in 1995, was the focus of a strategic relaunch campaign in 2024. The initiative sought to reaffirm the product’s legacy by spotlighting its fully European, artisan-crafted manufacturing process—underscoring the brand’s longstanding commitment to quality and craftsmanship.

As part of the campaign rollout, Camper entrusted us with the design and production of a bespoke window display at El Corte Inglés. The objective was to showcase the visual identity of the new Pelotas Ariel launch while authentically conveying the brand’s core values.

We developed and pitched detailed 3D renders and visualizations for review and approval by Camper’s creative direction team. Following a collaborative refinement process, we executed the final installation: a series of custom-designed podiums evoking the texture and tone of natural straw, constructed using sustainably sourced wood and recycled cardboard. A full-scale, integrated backdrop was also developed to anchor the display and create visual continuity across the space. This project is a clear example of our ability to translate brand narratives into refined, high-impact spatial interventions—merging conceptual precision with responsible materiality in a retail context.

CLIENT

Camper

LOCATION

ECI POZUELO

PROJECT

Pelotas Ariel

PROJECT DESCRIPTION

To commemorate a significant milestone in the brand’s journey, Camper launched a coordinated advertising campaign across key El Corte Inglés flagship locations. The campaign not only marked the occasion but also reaffirmed the brand’s commitment to environmental stewardship through a model of responsible communication.

In alignment with Camper’s sustainability ethos, the campaign was conceived and executed under the principles of conscious design and circular economy. Every component was carefully curated to minimize environmental impact—from the selection of recycled vinyls and water-based inks to the use of certified sustainable wood. Beyond materials, the campaign emphasized waste reduction and the reuse of display assets, ensuring that all elements could be reintegrated into future displays.

Our role extended beyond creative development. As strategic partner, we oversaw the end-to-end logistics including the collection, evaluation, and reintegration of materials post-campaign—supporting Camper’s broader environmental objectives through measurable, operational practices.

Given the high solar exposure of the display environments, all materials were specifically chosen for their thermal resilience, ensuring durability and aesthetic integrity throughout the campaign’s duration. This initiative serves as a benchmark in sustainable brand communication—demonstrating how creativity, responsibility, and operational precision can seamlessly converge in the retail environment.

CLIENT

Camper

LOCATION

ECI''S Barcelona, Madrid, Bilbao

PROJECT

50 anniversary of the brand

PROJECT DESCRIPTION

Camper initiated the renovation of its retail spaces at El Corte Inglés, under the lead of their esteemed designer Jorge Penedés, who’d pour his creative vision into the project. 

A Málaga-born creative now based in Madrid, Penedés is widely recognized for his experimental and sustainable approach to furniture and material innovation. In this collaboration, he reimagines Camper through a Mediterranean lens—integrating textures and materials that evoke the brand’s origins, while preserving coherence with its retail identity. 

We were entrusted with the execution of his designs in some pin-pointed El Corte Inglés stores in Barcelona and Madrid.

Our goal was to translate these conceptually rich designs—featuring traditional Mediterranean elements such as stucco finishes and natural woods—into durable, high-performance retail furnishings suitable for high-traffic environments. Every solution was developed with precision to meet the operational demands of El Corte Inglés, while preserving the artistic integrity of the original concept. This collaboration is a testament to the successful fusion of artistry, heritage, and commercial functionality in contemporary retail design. 

All furniture components were engineered to meet El Corte Inglés regulatory requirements and integrated with smart storage systems to support efficient retail operations. 

Ensuring that functionality and aesthetic excellence worked hand-in-hand. 

A highlight of the project was the use of Alpisa, a premium Italian plywood, selected for its quality and aesthetic value. Applied to a design characterized by organic lines, the resulting furniture offered seating areas and display platforms, enhancing both customer experience and product visibility 

CLIENT

Camper

LOCATION

Barcelona and Madrid

PROJECT

Design ALPI for ECI

PROJECT DESCRIPTION

Camper initiated the renovation of its retail spaces at El Corte Inglés, under the lead of their esteemed designer Jorge Penedés, who’d pour his creative vision into the project. 

A Málaga-born creative now based in Madrid, Penedés is widely recognized for his experimental and sustainable approach to furniture and material innovation. In this collaboration, he reimagines Camper through a Mediterranean lens—integrating textures and materials that evoke the brand’s origins, while preserving coherence with its retail identity. 

Our team was responsible for the manufacturing and instalation of his designs across various El Corte Inglés locations in Spain.

The challenge was to adapt these artistic concepts to a high-traffic, commercial setting—employing robust materials that ensure long-term durability without compromising on design integrity. 

For this purpose, we utilized Tramex, a structural construction material, to develop custom retail furniture that translated the industrial design language into a scalable solution. 

All furniture components were engineered to meet El Corte Inglés regulatory requirements and integrated with smart storage systems to support efficient retail operations. 

Ensuring that functionality and aesthetic excellence worked hand-in-hand. 

We produced several prototypes and developed a bespoke track lighting system that enables lateral mobility of display modules, enhancing spatial flexibility and visual impact. 

This complex implementation project allowed us to push the boundaries of traditional retail fabrication, offering a valuable opportunity to explore unconventional materials and advanced production techniques.

CLIENT

Camper

LOCATION

Bilbao, Seville, Madrid, Spain

PROJECT

TRAMEX for ECI

PROJECT DESCRIPTION

The client commissioned us to design a display unit aligned with the Camperlab brand for the global launch of its eyewear line. 

The display required an integrated, easy-to-use anti-theft security system for individual products, suitable for in-store use. 

Our goal was to maintain brand coherence across all retail touchpoints. With this in mind, we developed a concept for a metallic display featuring high-gloss chrome finishes and organic forms that would highlight the eyewear collection while remaining consistent with the brand’s visual language. The design also needed to be easy to assemble, allowing in-store staff to install the unit without specialized tools or training. 

 We produced detailed renders and technical construction blueprints throughout the development process, ultimately achieving approval from the brand’s Creative Director. 

The final solution included a custom packaging system and clear assembly instructions tailored for store teams. On launch day, we coordinated international shipping to 20 retail locations worldwide. 

CLIENT

Camperlab

LOCATION

Europe and the USA. Stores own Camper

PROJECT

Display of glasses Camperlab

PROJECT DESCRIPTION

In 2024, Camper launched the ROKU shoe, an innovative shoe manufactured entirely from recycled components that forwarded our client’s sustainability values and projected the importance of promoting the use of circular economy in retail. 

Camper asked us to design, build and install a display that’d be showcased in all its key stores worldwide. The goal was clear: we needed to create an impacting set of displays that would strongly communicate the singularity of their product, with 100% sustainable materials. 

Thus, our team created a series of tables, cases and boxes that would be used as exhibitors and that would need to fit into all the stores the campaign would be displayed at. Materials such as recycled rubber, water-based inks, and recycled PVC were some of the elements we used to build these assets.

CLIENT

Camper

LOCATION

Europe and the USA. Stores own Camper

PROJECT

Roku

PROJECT DESCRIPTION

The client requested a design for the global launch of the "Camperlab" clothing collection. 

The displays must be made of metal and have an organic design that would reflect the brand’s values. Its stable base and modular layout allow us to ship and install it in our client’s different shops. 

The team presented a series of chrome design renders to the brand’s art director, and after approval, started manufacturing the chromed modular displays that are shown in this site. 

One of the peculiarities of the item was that its structure is removable and easy to transport in order to facilitate the logistics of the shipment and on the whole I would have a simple mounting to a local computer store. 

Simultaneously the team worked on the bespoke hanger’s design. We decided on a simple laser printing over wood to display the branding elements while keeping the design organic and sustainable. 

CLIENT

Camperlab

LOCATION

Japan, Greece, Paris

PROJECT

Collet for Camperlab

PROJECT DESCRIPTION

Sportrade is a next-generation fitness center recently inaugurated at Cuatro Caminos, in the heart of Madrid. Spanning over 6,900 square meters, this municipal gym has been thoughtfully designed to provide a comprehensive training experience that is accessible to all residents of Madrid.

The facility was built with a strong commitment to sustainability, incorporating principles of eco-conscious architecture and energy efficiency. Interior spaces are optimized to harness natural light, significantly reducing reliance on artificial lighting. 

We were entrusted with the development of a comprehensive interior design project that aligned with the architectural vision and sustainability goals. This scope included furniture design, signage systems, and the creation of a cohesive brand identity. 

Our starting point and creative inspiration stemmed from the gym’s logo and the graphic universe surrounding it. We designed our furniture using clean, geometric lines and premium, certified woods free from toxic compounds—ensuring durability, functionality, and low environmental impact, all essential for a high-traffic facility. 

In terms of signage, the challenge was to craft a system with a distinctive and recognizable visual language. We developed bespoke visual elements, iconography, and typography to ensure clarity and consistency throughout the space. 

Additionally, we implemented a comprehensive wayfinding system to guide the gym’s more than 9,000 members across its eight floors, enhancing user experience and efficient navigation throughout the 6,900-square-meter facility.

CLIENT

Sportrade

LOCATION

Madrid – Spain

PHOTO

Pedro Martinez Bathrobe